Mission
To make indoor air quality a topic of basic education in Brazil, with playful, scientifically grounded and free content for children, families and schools.
Vision
A country where caring for the air is a habit learned in childhood — as natural as washing hands or saving water — with direct impact on the respiratory health of the next generations.
Values
- Accessible science — technical rigour translated into a child’s language
- Education without barriers — free content as a principle, not a promotion
- Radical transparency — funding and results open to the public
- Measurable impact — goals, indicators and public accountability
Meet the model that sustains the mission
Our engine combines shop, sponsorship and donations to fund free content — with open books.